It’s a down down? No, it’s just a downer

I am not a big TV watcher, my attention span doesn’t allow it and nor does my husband. Not that he doesn’t physically allow it but lord, he really likes to watch stuff that has no appeal to me and I couldn’t be bothered arguing with him or taking the remote control off him.

The other issue I have is that TV makes me grumpy, not so much the actual programming but the ads. Clearly a lot of them are aimed at the witless, uninformed chump who is not immune to be spoken down to.

Take for example the latest Coles ad where they sing a song more reminiscent of The Backyardigans than the Dean Martin song It’s Amore which it is based on . (If you missed out on The Backyardigans you clearly don’t have a child the same age as mine  – it was the only thing we watched between the ages of 3 and 5.)

It drives me crazy to see grown people running around with huge, red hand puppets singing a ridiculous ditty and clearly trying to appeal to the 3-year old market. Seriously which adult watches someone singing “it’s a down down “ about chickens. And if that’s not infantile enough it’s interspersed with a great big chicken character riding around on a great big red hand or crossing a road or just being generally not food. Or appealing.

Do you watch that ad and think “that’s it, I am going to Coles for chicken”? Because I warn you that if you do, you better bloody love that down down song.

Yesterday I happened upon my local Coles to pick up a few dinner ingredients. As I walked into the shop I heard the familiar twang of my current worst song “it’s a down down*”. I hoped that the ad would be over soon, hell I was already there I didn’t need more encouragement.

But it got worse, way, way, way worse. Three people dressed in white suits with very silly red guitars, exactly like the ones you are forced to see in the ads, are walking around the store singing “it’s a down down”. Right through the fresh fruit and vegetables they sashayed over to the bakery where they tried to shame the baking staff into joining them.

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After the baking team refused to be drawn in they made their way over to the deli section. This meant that really there was nowhere you could go in the shop to avoid them.

I mean no shame to the actual singers, they were very animated and quite excellent at singing “it’s a down down” but I did feel quite a bit of shame towards the person in the marketing department who thought that this kind of ridiculous dressed up singing ad was going to work on me.

I know realise the joy in being able to switch the TV off.

*what does “it’s a down down” even mean?