The newly released images of Lena Dunham and Jemima Kirke are absolutely awesome – in fact they make up what is probably the best underwear campaign I can remember seeing – but let’s be real I don’t spend a lot of time remembering underwear ads.
Lonely, the underwear brand says the campaign “features candid portraits of inspiring women in their natural environments wearing Lonely in their own way” which is lovely marketing talk. But naturally, everybody else is talking about how the two girls look in their undies.